Email guide
Email Too Long
An email is too long when the reader has to work too hard to find the point.
Shorten it until the main point shows up in the first pass. Long emails usually fail because the point is buried, not because the idea is wrong.
Quick answer
Move the main point up
The reader should know the point before the email starts stretching out.
Cut repeated context
If the same idea appears twice, keep the stronger version and remove the rest.
Leave one next step
One direct ask is easier to answer than a long list of options.
Signs the email is too long
Weak vs better
Weak
Hi, I wanted to share a few thoughts after reviewing your site, and I have some ideas that might help, if you have a moment to read through everything here.
Better
I took a quick look at your site and found one clear opportunity to make the main message easier to scan. I can send it in one short note.
Tools to improve this
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